The last word
Plants are fueled by a simple sugar that results from a magic combination of sunlight, water, and carbon dioxide: glucose. To borrow from Dylan Thomas, glucose is “the force that through the green fuse...
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The only thing that these signs have in common
Only one hint: It’s something that you don’t want to get caught doing. Okay, I’m giving more than one hint, only I’m not telling about the others. To confirm the answer — only after you’ve figured it...
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Touching words
Sentences are like those puzzles with numbered tiles. You have to slide the words around to get the right ones next to each other. Here are some places where you might want your words to meet up. Meet...
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Parallelism: Give Your Writing a Left Edge
Parallelism. The word itself sports a pair of rails, conjuring images of things perfectly aligned. Rows of corn. Ribs of corduroy. Rings of latitude. When you write and speak, you align words. You do...
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Get Your But Out of There
But. However. Although. Do you ever use these words without contradicting anything? Sometimes I do, but I’ve come to see those instances as false buts. Let me try that again. “But. However. Although....
View ArticleHelp Your Organization Find Its Voice [video]
I didn’t appreciate the importance of voice in business writing until I discovered content strategy, a discipline that has emerged and evolved in recent decades to help organizations sort out their...
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